The National Company for Marketing and Distribution of Petroleum Products (Naftal) signed a commercial contract in Algiers on Monday with the German tire manufacturer Continental, for the import of 1.5 million units intended for light and heavy vehicles.
The contract was signed by Khaled Laimeche, director of Naftal’s marketing branch, and Continental’s director for North Africa, Bulent Erdogan.
The signing ceremony, presided over by the CEO of Naftal, Djamel Cherdoud, was attended by the executive director of Continental for Europe, Africa, and the Middle East, Hoyos Ferdinand, via videoconference, as well as the general secretary of the national union of Naftal, Abdelhak Omrani, and senior executives of the company.
During a press conference held on the sidelines of the signing ceremony, Mr. Cherdoud indicated that this agreement “will allow us to quickly meet the needs of the market and restore prices to their fair level.”
For him, the implementation of this partnership will offer consumers “premium quality tires at competitive prices,” with estimated price reductions between 35% and 55% for products of the same category. “This will contribute to a significant drop in prices,” he assured.
The contract provides for the importation of 1 million tires for light vehicles and 500,000 tires for heavy vehicles.
The sale will be ensured through Naftal’s distribution network, which has more than 2,000 points of sale across the entire national territory.
Naftal also announced that a second market, involving the import of 4.5 million tires, will be launched before the end of the current year. It will concern 3 million units for light vehicles and 1.5 million for heavy vehicles.